Adam Fletcher lives in Berlin and is the founder of the innovative mystery product service The Hipstery, which works tirelessly to liberate its customers from “the burden of choice”. Disillusioned by the ever increasing number of options and decisions consumers are asked to make about unimportant things, the Hipstery team just asks its customers to give up control and trust once more in experts. He will talk about the teams experience in creating the Hipstery, the power of mystery, emotional commerce, the paradox of choice and probably a whole of other stupid and irrelevant stuff that he thinks of on the train.